I was recently traveling and heard a station doing a promotion they called ?Will Broadcast For Food?. They had sent a DJ out to do a remote at a fundraiser cook out for a community group. The DJ promoted the event and talked about the organization during his live breaks.

Matt, Our sister stations in LaCrosse, Wisconsin have designed a new promotion off an old idea that has gotten them solid sales from both local advertisers and local listeners.

Each year, I spend 200 days in the field, working with sales reps on local and national accounts ranging from mom-and-pops to the largest coffee producers in the world. As a result, I see eye-opening stuff every day, much of it in the form of marketing blunders.

We all know how many companies are out there who promote some kind of 'seminar-based' sales program and promise to deliver large amounts of revenue in a short time.

You've probably noticed we've made some changes to the design and names of the sections inside Connect; these changes have been made so that the function of each section is as clear as possible.

More and more ad teim is being bought by independent service providers; health care professionals figure prominently in this. Here's a commercial for an orthopedic practice. It focuses on the customer's irritation of being delayed and put 'out of action' by the kinds of ailments that orthopedic doctors treat.