Radio Eavesdropping

You can’t help it. When you hear an interesting conversation nearby, you try to catch what’s going on. It’s like peeking through a keyhole into someone else’s life. This is an exercise you already engage in. Here’s how to make it productive.

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Radio Eavesdropping

You can’t help it. When you hear an interesting conversation nearby, you try to catch what’s going on. It’s like peeking through a keyhole into someone else’s life. This is an exercise you already engage in. Here’s how to make it productive.

»

6 Money Makers

It's mid-week, so its time to wake the brain up! We all know that doing the same thing over and over and expecting a different result is the definition of insanity - so..here are six quick ideas for things you can do to 'change your approach' - which could lead to a slightly different you and some new sales too! You can download the document here.

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Tire Shop Commercial Script

Having trouble coming up with good script ideas? There are lots to choose from on the site. This is one for a Tire Shop or similar garage. It can easily be customized to fit most kinds of motor repair etc. You can download it here

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2013 Radio Sales Promotion Calendar

This is a fantastic complete-year proposal calendar, done out in an Excel spreadsheet. It lists all the most important Holidays and promotions, month by month, as well as hundreds of fun days and dates that can be turned into sales campaigns or fun on-air.

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Make 2013 THE Recession-Buster

Why can't 2013 be your best year ever? What's stopping you from increasing last year by say, 10%, 20%, 30%? Perhaps adding ARIA's 'revenue.generator program could help you do that! And help your sales team and your clients as well!

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Has Your Station Delivered Results?

Has Your Station Delivered Results for Chiropractors, Attorneys, Realtors?
As professional services make up an ever larger percentage of the job market, they become a larger and larger source of revenue for radio. We have received a number of requests for advice and testimonials from radio stations on stories of success they've had with these types of clients.

That's why we're asking for your success stories.

Help Us Help You Help Them

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RadioInk Headlines

Radio Ink Headlines

 


Is Radio Taking Marijuana Advertising In Colorado?


Our Tuesday story focused on radio ads advertising marijuanna education being aired in Boston by Greater Media. The stations were not telling listeners where they could score weed, but it still made big news. In the states of Colorado (and Washington State) marijuana use for both medical and recreational purposes is legal. And, there seems to be a national movement to get the drug approved, state-by-state. More than 20 states now allow it for medical purposes. Government officials who buy into the benefits of marijuana also see the tax dollars it can bring them to help fund other programs. We did a quick survey of several GMs in Denver and asked them if they took any revenue promoting marijuana for any purpose.


How Deep is the SiriusXM Auto Penetration?


While, to this day, every automobile roles off the assembly line fully equipped with a free AM/FM radio, no questions asked, SiriusXM CEO Jim Meyer offered up some big numbers yesterday during the SiriusXM earnings call. There are now 60 million vehicles on the road with factory installed satellite radios, that translates to 25% of all active vehicles on the road. Meyer expects that to increase to 110 million over the next five years. There were 13 million SiriusXM trials in 2013 of which the company converted 44% of them. SiriusXM now has over 25 million subscribers and he said, "we have a very strong position in the car and there are more satellite radios being installed in cars than ever before."


Sirius XM Reports Record Revenue Growth


SiriusXM reported fourth-quarter revenue of $1 billion and 2013 revenue of $3.8 billion. Both are increases of 12 percent. Net income for the fourth quarter and full-year were $65 million and $377 million, respectively, or $0.01 and $0.06 per diluted common share, respectively. CEO Jim Meyer said, "The fourth quarter of 2013 capped a year of records and milestones for SiriusXM."


Greater Media Suspends Sports Talker

97.5 The Fanatic in Philly has suspended Mike Missanelli over e-mails he exchanged with a listener where the sports talker alleged the man was gay. The e-mails were posted on the website Deadspin.. The company sent Radio Ink the following statement...



Ithaca Listeners Replace Stolen Money

The Falls Restaurant in Trumansburg, New York, had been collecting donations for a local charitable organization that helps families who have children with cancer. The restaurant had raised over $2,500. Two weeks ago the money was stolen. Restaurant co-owner Fred Van Derzee said Monday, "There might have had to have been two people, you know one for lookout. The thing weighed at least 70 pounds, so it wasn't light." Saga morning man Chris Allinger heard about what happened and took action.