This page is a database of audio campaigns and spec commercials for your reference and use. You can download any of the commercials, many of which come with scripts, and edit them for use in your market.

School Enrollment Application Audio Campaign Idea

This is the time of year when parents have to begin thinking about and applying for places at schools for the 2009-2010 academic year. For private, charter and public schools with wide catchment areas or good reputations, competition for applications can be fierce.

This is one area where radio's emotional pull can work effectively and in a short, focused time period. We had to create a script for a private Christian school. You'll notice though that all the key driving words (in this case "Courage", "Action", "Truth", "Responsible", and "Change") can apply to secular schools as well, or replaced easily with key driving words which fit the thrust of your particular school client. Lastly, changing the word 'pray' to 'hope' in the penultimate line is probably the only other alteration you'd need to make.

What's most important is that this commercial works well in focusing on the fact that parents' choices of schools are largely emotional, and unless commercials in this sector reflect that, they are unlikely to be effective.

Click here and choose "save link as" or "save target as" to download the script.

Right click here and choose "save link as" or "save target as" to download the audio file (mp3).

Key words: schools, education, religion, children, college, teaching

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