Radio Blog

This page contains blog articles on a range of topics of interest to professionals in radio sales, including everything from selling technique to the state of the industry. If you have an opinion on any issue regarding radio or would like to share some of your sales techniques with others, you can submit an article for the blog here (max 400 words, please).

I Watched A Man

As I write I recall some scenes from my last week or so.

My beautiful six-month-old son rolled over unaided and smiled at me with a love and innocence I'd never seen or even dreamed to feel before. A badly damaged body is formally identified two weeks after the terrorist bombings in Bali, Indonesia. It is James Hardman, a dear friend.

Amongst the din of Chinatown, four middle-aged out-of-towner women giggle with delight as they anticipate their boarding of a San Francisco Cable Car on Grant and California. Hundreds of tiny swallows perch peacefully, quietly, warming themselves in the 6AM sun on a rocky outcrop in a fishing boat marina, Eureka, CA. My darling wife and son board an aircraft traveling to Sydney Australia late Sunday night, to a memorial service for James. And a man grows, before my eyes, whilst selling radio advertising in Humboldt County, California.

As is my usual desire, I want within my writing to try and say something relevant, educational, uplifting, or radio sales-specific; but I find myself at a loss to deliver to you something of true consequence.

Instead I would prefer to share something of what I learned over the last seven days.

I learned that everything is in the moment.

I learned that there are faithful people, and that for each of us there is a complete and full story.

I learned that to bring the best out in people requires love, tough or otherwise, but always love.

I remembered to breathe just for me, and I learned to let go one more time again.

Sell without regret.

Michael Tate

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