Revenue.Generator

President Gayle Olson , Joe Daguanno Vice President, and General Sales Manager Bob Bucholtz of Mid-West Family Broadcasting in Michigan lead their sales force through a rousing revenue.generator Orientation Day today in the radio market of St. Joseph and Benton Harbor.

The second division of the Mid-West Family Broadcasting Group to execute Aria’s revenue.generator Program – the team here set the lofty goal of smashing the record set by their counterparts in Springfield, IL a few months back.

Aria’s classic revenue.generator event in Springfield saw a little over 400 local businesses register to attend the workshop event presented by Michael Tate. Perhaps surprisingly (in this economic climate) the total revenue secured via annual advertising programs purchased by local business operators attending the event broke a longstanding network sales record. The Illinois sales team made more money during the Aria workshops week than at any time during the company’s recent sales history.

The ad contracts signed via the revenue.generator broke Mid-West Family Broadcasting’s all time record for most money taken in one week , a record that’s stood for over 32 years.

Stay tuned early next year to see if the St. Joe clan can knock their counterparts from their perch.

For information on how your station could generate 30% of your current local annual revenue in brand new, additional business, fill in the form on the right and click 'send'.