Sales Training

This page is a database of articles and downloadable white papers on many different aspects of sales training. You can search for any particular topic (e.g. "cold-calling") by typing it into the search box above the list of contents to the right. If you use the productivity tools in Connect (Calendar, Contacts, Workshop, Dashboard) you can use your dashboard results to see which areas of selling you have the most weak spots and then come to this page to find training resources to help you improve.

Advertising 101 - Part 2

Here's the second in a series of seven training articles on advertising and selling. This installment talks about the necessity of bonding emotionally with our advertising targets through our advertising. It stresses the need to 'preach to the converted' as opposed to trying to 'persuade' or 'cajole'.

We'll be putting the whole series up over the next three weeks: come back often and check for them.
Click here to download.

Key search words: advertising, emotion, persuade, bonding, branding, preach, force, connect

Sales Training