Mahatma Gandhi said "A man is the sum of his actions, of what he has done, of what he can do - nothing else." If I consciously and honestly absorb what Gandhi has to say, should I have cause to be worried about the way I live my life? And if reason for concern is evident can something be done about it?

Scare up some cash with this simple on-air caller competition.

Advertising prospects today are bombarded with more sales pitches than ever and have fewer dollars to spend on media campaigns. How do you break through to get quality face time? ?Customer evangelists? can go a long way to get you through the door.

Imagine an advertising workshop that isn?t hard-sell, a workshop that?s respectful and worthwhile.

Many commercials sound very similar. The truth is that what differentiates them from their competitors is often difficult to highlight. How is it possible to create some standout? Here's some script and audio production you can use for inspiration or as a spec example for potential clients.

Tanya Wilson of KBHB Radio in Sturgis, South Dakota says; I was going to submit my series of Sue the T-Rex ads that I thought were pretty darn good and had many good comments on them. You just blew mine out of the water Joe, great ad, loved it! Thanks for your comment Tanya but I?m sure we?d all love to hear your ad too.

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